What’s in a Voice? Aspects of Perception, Gender, Age, and Accent

Presentation
Artificial Intelligence (AI) in Technical Communication

14. November
15:00 - 15:45 PM (CET)
Plenum1

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Marianne Macgregor
- SAP SE
Gabriele Buchner
- SAP SE

Content

While voice assistants offer various benefits over chat, it can become a challenge when you are trying to find the right voice. In our talk we cover the following aspects:

• Distribution of audience; trust and empathy

• Gender: implications of masculine, feminine and genderless (neuter)

• Cultural stereotypes and biases; impact of gender on user behavior

• Age: cultural stereotypes, biases, and perceptions

• Accent: biases and standards

Takeaways

The objective is to show how different aspects in voice AI design can affect trust, perception, and acceptance. The participants will learn about cultural stereotypes and biases, and how these affect human behavior.

Prior knowledge

No prior knowledge is required. Interesting to all, approachable for beginner level and up, but mainly for anyone interested in designing voice AI.

Speakers

Marianne Macgregor

SAP SE

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Biography

Marianne Macgregor has worked for SAP SE for over 20 years, and since 2016 has focused on conversation design. Currently Marianne is working on guidelines for digital assistants, voice AI, and prompt engineering for large language models. She also created and teaches training courses on conversation design.

Gabriele Buchner

SAP SE

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Biography

Gabriele Buchner has worked for SAP SE for over 20 years in translation and technical writing. Since 2019, she has also been working in conversation design, focusing on multi-lingual, multicultural, and ethical aspects. Currently she is also working on prompt engineering and large language models.

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