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tcworld conference 2023 Conference Program Conference program Detail

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How to Create Content that Users Can Find

  • Presentation
  • Analysis and Content Strategy
  • 15. November
  • 16:30 - 17:15 PM (CET)
  • Plenum2
  • finished
  • No presentation slides uploaded
  • mr Carl DeBeer

    mr Carl DeBeer

    • VMware

Content

As content consumption moves from more traditional methods to digital formats, writers need to change the way they approach content creation.

More users are finding content through search engines and clicking the topics they think will help them. You can’t just create good content anymore. Now you must ensure your content appears in the first search result.

To compete in the online content sphere, writers must create content that users can find.

Takeaways

Here are the main takeaways

  1. Learn how Google measures your content for Expertise, Authority, and Trustworthiness.
  2. Optimize your content for search engines.
  3. Analyze your customers behaviors to align with their expectations.

Prior knowledge

This presentation is an introduction to writing content with SEO in mind.

Speaker

mr Carl DeBeer

mr Carl DeBeer

  • VMware
Biography

Carl DeBeer is Senior Manager of IX at VMware and an evangelist for SEO in technical documentation. With nearly a decade dedicated to improving content findability, he enjoys crunching data, finding solutions, and the Oxford comma.

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