Content
Content authors usually understand that measuring content quality is important. But what is content quality? How to measure it? How to interpret the results? How to turn them in action? At this session, we’re going to discuss how the science of content analytics can augment your intuition and help you make good decisions when planning and prioritizing your content work. We’ll talk about metrics that matter and how to use them for better content.
Takeaways
- How content quality can be measured
- How AI can help you evaluate customer’s feedback
- How to assess whether your improvements make any difference
- How to assess whether the value your content brings to customers is worth your effort
Prior knowledge
n/a
Speaker
Biography