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tcworld conference 2023 Conference Program Conference program Detail

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Content Operations Workshop: developing efficient operating models

  • Workshop
  • Analysis and Content Strategy
  • 14. November
  • 11:30 - 13:15 AM (CET)
  • C9.3
  • finished
  • No presentation slides uploaded
  • Rahel Bailie

    Rahel Bailie

    • ICP

Content

The cost of content creation is not inexpensive. But the reality is that content maintenance is where costs can rise exponentially. Once a piece of content has been used many times, often with a slight variation for a different product or product line, maintaining each of those variants results in significant overhead. This workshop looks at techniques for finding waste in production processes and techniques for working smarter instead of harder.

Takeaways

Attendees will learn basic ways to measure content costs, eliminate waste from production processes, and measure outcomes to show how efficiencies can be implemented.

Prior knowledge

Responsible for managing content production or influencing processes and operating budget.

Speaker

Rahel Bailie

Rahel Bailie

  • ICP
Biography

Rahel Anne Bailie is an Executive Consultant at ICP where she provides thought leadership in the connected areas of content operations, sustainability and AI. She has 25+ years of consulting on increasingly complex digital content projects. She is an industry speaker, author and university lecturer.

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